BALTIMORE – September 27, 2018 – Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, VR/AR, videography and photography, creative and crisis communications agency, announced that Sam Ruchlewicz, Vice President of Digital Strategy and Data Analytics, will keynote today at the 2018 Public Relations and Corporate Communications India Summit (PRAXIS) about the essence of storytelling within the business world.
The seventh annual PRAXIS event is billed as the world’s largest festival of reputation management and communications professionals. The conference is hosted by the Promise Foundation and has partnered with a number of high-profile companies, including Google, Cision, Edelman, Genesis Burson-Marsteller, and Viacom, among others.
Sam’s Special Address, “Quantifying the Contribution of Storytelling to the Bottom-Line” will provide marketing communications and business professionals with a comprehensive framework to understand the impact of stories on bottom-line results.
“Many marketers are unclear how or if their storytelling efforts are contributing to their bottom line. Without clarity of the desired business goals and KPIs, marketers and executives are not equipped to quantify the value of their marketing, media, storytelling, social, or digital efforts,” said Sam Ruchlewicz, VP of Digital Strategy and Data Analysis. “I am excited to have the opportunity to share my perspective with the audience at PRAXIS 2018 and shed light on the importance of quantifying the contribution made by storytelling.”
The purpose of PRAXIS is to offer the fraternity a platform to gather, to learn, to share and to engage. In Latin, PRAXIS means ‘to act’ or ‘to do’. During the two-day summit, more than 650 professionals gather to listen to speakers from India and overseas who share insights on a theme. This year’s summit is hosted in Hyderabad, India and supported by the leading PR firms based in India. Participants include senior communications directors, CEOs of PR firms, middle management – both from consulting firms and in-house as well as representatives from support companies.
ABOUT WARSCHAWSKI www.warschawski.com)
Warschawski is a national, fully integrated agency and a Google Certified Agency Partner that offers the following services under one roof: Advertising, Digital, PR, Branding, Marketing Creative Design, Web Design/Development, Social Media, VR/AR, Videography and Photography, and Crisis Communications.
Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. Warschawski was named the 2017 “U.S. Small Agency of the Year.” This is the sixth time the agency has won top honors in its 21 years of existence. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work in 15 years. Warschawski was founded in 1996 and has offices in New York, Washington D.C. and Baltimore.