BALTIMORE – October 23, 2019 – Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, VR/AR, videography and photography, creative and crisis communications agency, announced that Chief Operating Officer, Shana Harris will present an upcoming webinar titled “The Emotional Side of Brand” hosted by the Maryland Chapter of the Public Relations Society of America. The webinar will take place on October 24, from 12-1 p.m. EST.
Shana’s webinar will focus on the essential role branding plays in a company’s overall success. In addition, her session will highlight the importance of creating emotional connections between brands and their target audiences to stand out from competitors and create a loyal following. Attendees will leave the webinar with steps to assess their current brand position and how their audience perceives them, tools to create a powerful emotional connection with key audiences and strategies for creating brand-centric campaigns that help to deliver long-term success that impacts the bottom-line.
“With the continued explosion of ecommerce and the ability to shop around for a product or service from any provider across the globe, it is challenging for companies to stand out and create a competitive edge in the marketplace” said Shana Harris COO of Warschawski. “Businesses must create a unique brand experience and make a strong emotional connection with key audiences to stand out and demand preference. I am excited to share our unique approach to branding with participants in the PRSA webinar and help people get emotional.”
In her role as COO, Shana oversees and manages the agency’s operations while playing an active role in account management, new business development and HR. Shana has successfully delivered outstanding results for a broad scope of national, international clients and high-profile brands including Under Armour, Medifast, Greenspring Associates, GORTEX, DEWALT, among others. A thought leader on branding and marketing communications, Shana is frequently sought out for comment and her expertise, often quoted by the regional and national media on PR/Crisis Communications and branding issues, and is regularly invited to speak at regional, national and international conferences.
ABOUT WARSCHAWSKI (www.warschawski.com)
Warschawski is a national, fully integrated agency and a Google Certified Agency Partner that offers the following services under one roof: Advertising, Digital, PR, Branding, Marketing Creative Design, Web Design/Development, Social Media, VR/AR, Videography and Photography, and Crisis Communications. Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. Warschawski was named the 2017 “U.S. Small Agency of the Year.” This is the sixth time the agency has won top honors in its 21 years of existence. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work in 15 years. Warschawski was founded in 1996 and has offices in New York, Washington D.C. and Baltimore.