Warschawski’s Creative Director Gives Insight into Using Social Media in Integrated Campaigns

BALTIMORE – August 19, 2011 – Thomas Neuberger, Creative Director of Warschawski, a full service branding, PR, marketing, advertising and interactive agency, presented at the PRSA Maryland August event, “Social Media & the Integrated Campaign: How Do You Put it All Together?” The event took place on Thursday, August 18 at the University of Baltimore’s downtown campus.

Thomas shared his insights about how to view social media from the proper perspective when creating integrated marketing campaigns. He presented several real world examples of brands that use social media to engage audiences on an emotional and interactive level. Thomas emphasized the importance of brand clarity and how social media tools can be used very effectively to reinforce a company’s brand.

“We are known for our work on integrated marketing communications campaigns that get real business results. Being able to share that expertise and discuss how to smartly incorporate social media into integrated campaigns was a lot of fun,” commented Thomas Neuberger, Creative Director of Warschawski. “Social media is such a hot topic in our industry, yet there are so many misconceptions about it and how to leverage it effectively. Clearing up those misperceptions or fears, and being able to demonstrate how to use social media to engage your core target audiences and convert them into brand ambassadors is something our agency enjoys doing.”
ABOUT WARSCHAWSKI (www.warschawski.com)
Warschawski is dedicated to providing clients with the highest quality of branding, marketing, PR, advertising, interactive and creative design services. Warschawski has won the top recognition of being named “U.S. Small Agency of the Year” for four of the past five years. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. This past year, Warschawski was named the “Best Small Agency to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work over the last 10 years. Warschawski was founded in 1996 and is headquartered in Baltimore, MD.

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