BALTIMORE – November 26, 2019 – Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, creative and crisis communications agency, announced that Sam Ruchlewicz, Vice President of Digital Strategy and Data Analytics, will lead an upcoming webinar titled, “Drive Stronger Leads with Digital Marketing” hosted by the American Bankers Association (ABA) on December 17 from 2-3 p.m. EST.
The session will discuss important topics such as how to identify and select the correct digital channels, how to target your key audiences, and how to align analytics and KPIs with business goals. Most marketers know that digital marketing can lead to higher efficiency, greater transparency, and bottom line impact, but don’t know how to get started.
Sam’s presentation will help educate and teach skills needed to maximize digital marketing by going beyond the basics and giving deeper insight on strategies used by leading digital strategists. “We all understand that digital marketing is a prerequisite for maintaining success in business today,” said Sam Ruchlewicz, VP of Digital Strategy and Data Analytics at Warschawski. “Companies today are hyper-connected. To succeed, you need access to cutting edge knowledge and skills. If you aren’t maximizing the impact that digital marketing can have on your business, you won’t be converting the leads you are getting. This webinar will discuss best practices, and also review frequent and fixable mistakes made when dealing with leads.”
In his role as VP, Sam oversees and manages the agency’s digital strategy, data analytics, and search engine optimization. A thought leader in the digital and data marketing spaces, Sam Ruchlewicz, is frequently sought out for comment and expertise. Sam is often quoted by the regional and national media on all things digital and data, and is regularly invited to speak at regional, national and international conferences.
The ABA proudly represents banks of all sizes, and their two million dedicated employees. They provide the training, advocacy and expertise needed to help their customers, communities and America thrive. The webinar will be moderated by Shelly Loftin, Senior Vice President of Retail Banking, Lending and Payments at American Bankers Association.
ABOUT WARSCHAWSKI (www.warschawski.com)
Warschawski is a national, fully integrated agency and a Google Certified Agency Partner that offers the following services under one roof: Advertising, Digital, PR, Branding, Marketing Creative Design, Web Design/Development, Social Media, VR/AR, and Crisis Communications. Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. Warschawski was named the 2017 “U.S. Small Agency of the Year.” This is the sixth time the agency has won top honors in its 21 years of existence. For ten consecutive years, it also has been recognized as one of the top 30 “Best Agencies to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work in 15 years. Warschawski was founded in 1996 and has offices in New York, Washington D.C. and Baltimore.