BALTIMORE – May 21, 2019 – Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, videography and photography, VR/AR, creative and crisis communications agency, announced that Sam Ruchlewicz, Vice President of Digital Strategy and Data Analytics, is speaking at the International Association for the Measurement and Evaluation of Communication (AMEC) Global Summit Conference on Thursday, May 23rd.
AMEC is the world’s largest media intelligence and insights professional organization, attracting delegates from over 35 countries and representing organizations and practitioners who provide media evaluation and communication research. The conference is taking place in Prague, Czech Republic at the Prague Marriott Hotel between May 21-23, 2019. AMEC features 53 speakers from Facebook, Talkwalker, Adobe Systems, and GlobalNews Group, among others, 29 breakout sessions and numerous networking opportunities for attendees.
Sam’s session, “Measuring Up: Using Data to Quantify the Value of Marketing Communications” will provide attendees with actionable insight on cutting-edge methods to quantify the impact of marketing communications initiatives, as well as how these metrics can be used to demonstrate value to investors and key stakeholders. The session combines theoretical frameworks for evaluating marketing communications with innovative tactics and novel economic value methods.
“In today’s always-on, data-driven world, it is absolutely critical for marketing communications professionals to be able to quantify their impact in a manner that resonates throughout the organization – and especially with the C-suite,” said Sam Ruchlewicz, VP of Digital Strategy and Data Analytics. “I am honored to have been selected to speak at the AMEC Global Summit Conference and am excited to share some of my insights and strategies for communications measurement with AMEC conference attendees.”
AMEC operates internationally, forming working groups from different countries to work together on new initiatives, all reinforced by its International Chapters in Asia Pacific, North America and Europe. AMEC is dedicated to providing education and innovation in PR and communications measurement and evaluation. AMEC currently has more than 160 members in 86 countries worldwide.
ABOUT WARSCHAWSKI (www.warschawski.com)
Warschawski is a national, fully integrated boutique agency and a Google Certified Agency Partner that offers the following services under one roof: Advertising, Digital, PR, Branding, Marketing Creative Design, Web Design/Development, Social Media, Videography and Photography, VR/AR, and Crisis Communications. Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. Warschawski was named the 2017 “U.S. Small Agency of the Year.” This is the sixth time the agency has won top honors in its 21 years of existence. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work in 15 years. Warschawski was founded in 1996 and has offices in New York, Washington D.C. and Baltimore.
ABOUT AMEC (https://amecorg.com)
AMEC is the world’s largest media intelligence and insights professional organization, representing organizations and practitioners who provide media evaluation and communication research. AMEC currently has more than 160 members in 86 countries worldwide.
The AMEC logo is regarded as an international mark of excellence in the provision of media evaluation and communication research services to clients.