BALTIMORE – September 25, 2019 – Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, VR/AR, videography and photography, creative and crisis communications agency, announced that Sam Ruchlewicz, Vice President of Digital Strategy and Data Analytics, will lead a session on digital marketing today at the 2019 Insight Marketing Conference in Lancaster, PA.
The Insight Marketing Conference is hosted by the Lancaster Marketing Group (LMG) to provide education and networking opportunities to marketers – internal teams, agencies, and freelancers – in and around Lancaster County.
Sam’s session, “Moneyball Marketing: Using Data to Create Metrics that Uncover Value, Foster Alignment & Drive Bottom-Line Growth”will provide marketers with a framework for measuring and understanding the value created by their efforts, as well as a blueprint for implementing this framework in their organization. The goal is to ultimately empower participants and give them a comprehensive understanding on digital marketing to effectively identify the ‘metrics that matter’, align the metrics to business outcomes, use ‘Moneyball’ metrics, and quantify the value of their efforts.
Sam was recently named one of the “50 Most Influential PPC Experts” by PPC Hero, and he has previously spoken at prestigious, high-profile conferences around the world, including HEROCONF, world’s largest PPC-only conference, the 2019 AMEC Global Summit in Prague and the 2018 PRAXIS Conference in India.
“Marketing in general has fundamentally changed in the wake of digital and mobile revolutions, and the metric that marketers previously relied on are now obsolete.” said Sam Ruchlewicz, VP of Digital Strategy and Data Analytics. “In order to succeed in today’s data-driven marketplace, it is important to fundamentally rethink the frameworks and methods we rely upon. I’m excited to share my experiences and insights with participants at the 2019 Insight Marketing Conference.”
This year’s event takes place at the Ware Center in Lancaster, PA. The conference focuses on helping attendees stay up-to-date with ever-changing technology, best practice, and industry trends. Participants include executives, authors, senior sales and marketing leadership, marketing and sales directors and management team members.
ABOUT WARSCHAWSKI (www.warschawski.com)
Warschawski is a national, fully integrated agency and a Google Certified Agency Partner that offers the following services under one roof: Advertising, Digital, PR, Branding, Marketing Creative Design, Web Design/Development, Social Media, VR/AR, Videography and Photography, and Crisis Communications. Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. Warschawski was named the 2017 “U.S. Small Agency of the Year.” This is the sixth time the agency has won top honors in its 21 years of existence. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work in 15 years. Warschawski was founded in 1996 and has offices in New York, Washington D.C. and Baltimore.