BALTIMORE – December 10, 2020 – Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, videography, and photography, VR/AR, creative and crisis communications agency, announced today that Sam Tomlinson, Vice President of Strategy and Analytics, will present as an expert speaker during the Virtual Search Marketing Summit Australia. Sam’s session, titled “The Art & Science of SEM Account Structures” is available to view on the Search Marketing Summit Australia website.
The Search Marketing Summit is Australia’s #1 search marketing event for SEO’s & SEM’s, and online marketing including search, social media, mobile, email and web analytics. This multi-stream, multi-day Summit set the standard for search marketing conferences in Australia, with sessions specifically built for marketers with an interest in more intermediate and advanced search marketing content.
Sam’s session takes an up-close look at how to evolve your account structure to connect PPC campaigns with their relevant audiences — including how marketers can mitigate the increasing prevalence of automation, along with the removal of advertiser data and controls. “Account structure is the mechanism by which PPC marketers connect people to the information they’re seeking,” said Sam Tomlinson, EVP of at Warschawski. “Our job as marketers is to ensure that the right people receive the right message at the right time; without a robust, scalable and well-designed account structure, achieving that goal is all but impossible. This session is focused on empowering PPC marketers with the knowledge, understanding and proven strategies necessary to design effective and efficient PPC campaign structures.”
In his role as EVP, Sam leads Warschawski’s award-winning Digital & Analytics teams in the development, execution and optimization of integrated digital campaigns and measurement strategies. Sam has established a data-driven culture throughout the agency while delivering exceptional bottom-line growth for clients through the fusion of innovative digital strategies with robust, multi-channel marketing campaigns.
As a thought leader and pioneer in the digital and data marketing spaces, Sam is frequently sought out for comment and expertise. He is regularly invited to speak at major regional, national and international conferences, including HeroConf, SMX, PRSA ICON, Search Marketing Summit (AU), AMEC & The Digital Analytics Association, among others. He is regularly quoted by prominent national, regional and industry publications. Sam is a member of the Executive Education faculty at the renowned Johns Hopkins Carey Business School, an adjunct instructor at Georgetown University and Cabrini University, and a guest lecturer at New York University. Sam was named one of the “Marketers of Tomorrow” by Target Marketing, a Maryland Daily Record 2020 VIP List winner one of the Top 50 Most Influential PPC Experts by PPC Hero.
ABOUT WARSCHAWSKI (www.warschawski.com)
Warschawski is a national, fully integrated agency and a Google Certified Agency Partner that offers the following services under one roof: Advertising, Digital, PR, Branding, Marketing Creative Design, Web Design/Development, Social Media, VR/AR, and Crisis Communications. Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. Warschawski was named the 2017 “U.S. Small Agency of the Year.” This is the sixth time the agency has won top honors in its 21 years of existence. For ten consecutive years, it also has been recognized as one of the top 30 “Best Agencies to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work in 15 years. Warschawski was founded in 1996 and has offices in New York, Washington D.C. and Baltimore.