Warschawski worked with CustomInk, a leading “design online” custom t-shirt company, to create a campaign that would:
In order to accomplish these goals, Warschawski created and implemented an integrated marketing communications campaign focused on the national epidemic of bullying and positioned CustomInk as a leading voice in encouraging school students to come together to "Be Good To Each Other."
We leveraged the timely news cycles of Back-to-School and National Bullying Prevention Month as an optimal time to tell the story. The Warschawski team executed several components for this integrated campaign, including:
A LOT of money donated to PACER