Free Webinar
Digital Marketing:
What Every Business Owner Needs to Know

Understanding the fundamentals of digital marketing is a pre-requisite for success in today’s always-on, hyper-connected world. For most companies, digital marketing represents a “brave new world”, filled with the promise of higher efficiency, greater transparency, and massive bottom-line impact.

However, most marketers and business owners lack the knowledge and skills necessary to maximize the impact that digital can have on their business. In this webinar, we’ll provide a thorough review of digital advertising fundamentals, alongside real-world examples and actionable advice for success in today’s fast-paced, interactive environment. We’ll review common mistakes and discuss best practices for avoiding them.

Objectives:

At the end of this webinar, attendees will be able to:

• Select the digital channels that are right for your business & industry
• How to Target your key audience(s) on major ad platforms
• Align analytics and KPIs with your business goals
• Create basic digital campaigns that utilize (2) and (3) above on major ad networks
• Create, understand and utilize basic analytics reports to evaluate the success of each channel
• Bring all of this together & create a successful digital marketing campaign