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Understanding the fundamentals of digital marketing is a pre-requisite for success in today’s always-on, hyper-connected world. For most companies, digital marketing represents a “brave new world”, filled with the promise of higher efficiency, greater transparency, and massive bottom-line impact.

However, most marketers and business owners lack the knowledge and skills necessary to maximize the impact that digital can have on their business. In this webinar, we’ll provide a thorough review of digital advertising fundamentals, alongside real-world examples and actionable advice for success in today’s fast-paced, interactive environment. We’ll review common mistakes and discuss best practices for avoiding them.


At the end of this webinar, attendees will be able to:

  • Select the digital channels that are right for your business & industry
  • How to Target your key audience(s) on major ad platforms
  • Align analytics and KPIs with your business goals
  • Create basic digital campaigns that utilize (2) and (3) above on major ad networks
  • Create, understand and utilize basic analytics reports to evaluate the success of each channel
  • Bring all of this together & create a successful digital marketing campaign

About the Host

Sam Ruchlewicz, Vice President of Digital Strategy & Data Analytics

Sam is widely recognized as a rising star and thought leader in digital marketing and data analytics. Sam has been a driving force behind Warschawski’s transition to a digital-first, data-driven agency, with one of the highest concentrations of Google AdWords and Analytics certified professionals in the region. He is a columnist and contributor to some of the industry’s most respected publications, including Digital Marketing Radio, Marketing Insider, Duct Tape Marketing and Convince & Convert. He is frequently invited to speak at regional, national and international marketing and industry conferences about digital marketing and data analytics.