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Crisis communications is always a “hot topic,” as a poorly-managed situation can cause significant damage to any organization’s brand reputation. Having a plan in place is something that senior leadership often talks about doing, but does not always make it a priority. With the growth of social media channels and the real-time access to information, the public is always watching and organizations are expected to respond immediately to any situation. Ask yourself – do you have a plan or know what you would do if caught in a crisis storm?

This webinar will provide an overview on how to identify a crisis, the different stages of a crisis, how to best prepare for a crisis, how to create a crisis plan, what to do when you have a full-blown crisis (complete with some real-world examples), and how to use a crisis situation as a way to strengthen your brand.

Participants will walk away with an understanding of how to:

  • Identify a crisis situation and determine what level of crisis it is
  • Create a strong offense to best protect you in a crisis situation
  • Create a response plan that will help address any crisis situation
  • Quickly respond to a crisis situation using all of the marketing tactics and communication channels
  • Use a crisis situation to create a positive brand experience

About the Host

Shana Harris, Chief Operating Officer

Shana has 20 years of marketing communications experience working with many of the world’s leading brands. She has successfully delivered results for a broad scope of clients including: Black & Decker, Chesapeake Utilities, Under Armour, DEWALT, Adidas, MaggieMoo’s Ice Cream, Marble Slab Creamery, Century 21, Medifast, Hair Cuttery, Alex Cooper, 180s, STX, Sylvan Learning, LifeBridge Health and CCBC — Maryland’s largest institution of higher education Shana oversees and manages the agency’s operations while playing an active role in account management, leading strategic direction for clients. She leads account teams through all phases of branding, marketing, PR, digital and advertising — from launch conceptualization, to planning, to implementation, to generation of results. For the agency, she oversees operations, long-term strategic planning and implementation, HR, and plays an integral role in new business development. Shana is a mother of three and enjoys spending time with her family. She also is a certified INSANITY instructor, teaches boot camp-style classes and enjoys running 10Ks in her spare time.