Today, almost every offering is a commodity. While companies are looking for ways to gain a loyal following and charge premium pricing, they can no longer do so simply based on customer service and ‘innovation’ of the offering. They must create a unique brand position which distinguishes them from every other company in their industry. Their brand must evoke emotion in and establish a connection with their audience. Eliciting emotions doesn’t always equate to a tear-jerking message but, rather, helps the audience to care. And when the audience cares, they are much more willing to act.
This webinar will focus on the essential role branding plays in business, our unique approach to branding, and how it impacts a company’s overall success. The session will highlight the importance of creating emotional connections between brands and their target audience, and how this connection will ultimately impact the bottom-line.
Attendees will leave the webinar with:
Steps to assess their current business practices and how their audience perceives them
Practical tools to create a unique, powerful emotional connection with their target audience
Strategies to position them for long-term success in their industries, and impact their bottom-line
About the Host
Shana Harris, COO
In her role as COO, Shana oversees and manages the agency’s operations while playing an active role in account management, new business and HR. Shana has successfully delivered outstanding results for a broad scope of national and international clients and high-profile brands. A thought leader in the branding and marketing communications spaces, Shana is frequently sought out for comment and her expertise, often quoted by the regional and national media on PR/Crisis Communications and branding issues, and is regularly invited to speak at regional, national and international conferences.
