Marketing Strategy

Marketing That
Achieves Goals

Custom Marketing Strategies Designed Just For You

As a strategic marketing communications agency, we love creating a great marketing strategy that moves people to take action. From Fortune 100 publicly-traded companies to small privately-held companies, we’re constantly creating fresh, innovative and highly successful marketing campaigns that combine the power of PR, advertising, social media, and digital. However, we will not execute a marketing campaign just because it sounds cool or looks like fun.  Our marcom plans are designed to help our clients achieve real business results.

Whether it’s a digital campaign, viral national contest, social media campaign, a new product launch, influencer seeding, or a grassroots marketing campaign — we’re always looking to create the best marketing strategy to help you reach your business goals as efficiently and effectively as possible.

Strategic Marketing Services

Marcom Strategy & Planning

  • Marketing and communication strategy development
  • Market research — market opportunity/threats research, competitive research, strategic positioning research, brand perception research, consumer insights research, key audience analysis and prioritization research
  • Target audience research — influencer, demographic, psychographic, perception, usage, preference research
  • Creation of marketing campaigns as well as integrated marketing campaigns (multiple marketing functions happening simultaneously)

Marketing Strategy Implementation

  • Implementation of integrated marketing campaigns and tactics
  • Digital marketing campaigns (often includes creation of website landing page or micro-site)
  • Social media marketing campaigns
  • Viral and grassroots marketing programming
  • Interactive and internet-based communications — html email marketing campaigns, websites and podcasts
  • Corporate social responsibility (CSR) campaigns
  • Cause marketing campaigns
  • Special event planning —  press conferences, grand openings, trade shows, and product launches
  • Internal communications and employee engagement programs
  • Contest creation, implementation and oversight
  • Awards creation, implementation and oversight
  • Influencer seeding
  • Word of mouth marketing campaigns

Management & Reporting

  • Ongoing marketing campaign management and oversight
  • Frequent updates and formal reporting based on client goals
  • Custom report generation of results based on client’s preferred methodology

Get In Touch With Us

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Our Services

"Warschawski has lived up to their sterling reputation. Any Marketing Firm can say they will deliver, but Warschawski backs it up with real, tangible results. I couldn’t be more pleased with the entire team, the energy they bring to every task and the professional nature in which they deliver."

Dan D’Agostino USA Marketing Director

Marketing Snapshot

Warschawski is an award-winning marketing agency with offices in New York City, Washington D.C. and Baltimore. We are recognized as one of the top full-service marketing firms in the U.S. and provide clients, whether large or small, with the full array of marketing services - from digital marketing and online marketing services like social media marketing, inbound marketing, internet marketing and user experience design (UX) to traditional marketing services like market research and market intelligence, corporate marketing strategy, relationship marketing, content creation, and brand marketing.

Warschawski is one of the only marketing agencies in the in the Mid-Atlantic region (from NYC to Baltimore and DC) that offers all of the services of an advertising agency, digital agency, public relations (PR) firm, branding agency, web design firm, creative design agency, VR/AR and Amazon marketing agency, and crisis communications firm all under one roof.