Warschawski offers an Assistant Associate Program, a competitive internship program where we search far and wide for the best and brightest talent the marketing communications industry has to offer.
Our AA experience is quite different than other internship programs, as we treat our AAs as team members and provide them with real, hands-on marketing communications experience. They have the opportunity to touch almost every aspect of marketing communications and experience agency life. This summer, we have the pleasure of having three new AA’s at the W. We sat down with Connor, Bailey and Sandra to ask them a few questions and get to know them a little better.
What were you doing prior to this internship and how did you end up here?
Connor: I’m currently a rising senior at Franklin & Marshall. I am playing football and working toward a business major and a psychology minor. I am very interested in the marketing side of business and wanted to gain experience and learn more about what goes on behind the scenes, while also contributing to projects in a meaningful way.
Bailey: I am a rising senior at the University of Alabama, with a major in advertising and a minor in communications studies. I did theatre growing up, and loved it. I wanted to find any way that I could use my inter-personal communications skills and love of presenting and communicating in my career. Marketing communications seemed like a great way to channel my skills into account management and pitching.
Sandra: I’m a recent grad! Having graduated with a full-ride from Penn State University with a telecommunications major and an international studies minor, I’ve always had a passion for writing and creating. The idea of creating a story surrounding a brand is very interesting and exciting to me. I wanted to learn more about every aspect of marketing and PR – from digital ads to social media, to content development – and how integrating all of these elements into one cohesive strategy helps to create a positive brand experience.
What has been your favorite part of the internship so far?
Connor: I like the culture at the W and how much emphasis is put on teamwork. Each person at the agency cares about one another and, and I really like how everyone contributes their personal strengths to each project.
Bailey: I thought that I was going to be thrown into accounts not knowing what to do AT ALL. However, everyone has been very helpful and encourages me to ask questions if I don’t understand something. The environment is friendly and relaxed while fast paced, so the open-door policy to ask questions is really nice.
Sandra: I get to see the brainstorm and creation and execution of campaigns for all kinds of businesses. And the people here are the best part. They are great at their jobs and work incredibly hard, but are all still so fun and close with each other.
If you had to give one piece of advice for someone who is getting started at a marketing communications agency, what would you tell them?
Connor: Although I am not yet an expert, I would tell them that research is key. No matter what kind of company you are working with, the more research that is done, the better informed you will be.
Bailey: Don’t be afraid to ask questions. The only way to get better is to learn.
Sandra: Really work hard to figure out what you like or what you’re good at. You might not know at first but figure out what you don’t like and then move towards what you do.
Do you have a favorite quote?
Connor: “You miss 100% of the shots you don’t take” – Wayne Gretzky, Michael Scott
Bailey: “This too shall pass.” or “Still, I rise.”
Sandra: “I can and I will.”
What’s at the top of your bucket list?
Connor: Snowboarding on the West Coast.
Sandra: Sky-diving for me too! Or bungee-jumping… Or both.
Fill in the blank. Never underestimate the power of ______.
Connor: Hard work
To see more of the interviews with our AA’s, check out our Facebook page to see their featured posts.