Director of Digital Strategy & Data Analytics
Sam brings a broad range of integrated marketing communications expertise to the W.
As a Director of Digital Strategy & Data Analytics, Sam oversees client accounts and is responsible for the creation and execution of integrated digital marketing campaigns. For example, Sam oversees pay-per-click (ppc), retargeting, and SEO for Warschawski. Sam also handles corporate communications and works on new business for the agency. Since joining Warschawski, Sam has led marketing communications activities for several clients, including Biologics Consulting, Hogan Lovells, Global Telecom Brokers, the Law Offices of Evan K. Thalanberg, P.A., and Alex Cooper Auctioneers, among others.
Prior to Warschawski, Sam was a Director at Hamilton Development, where he managed day-to-day client accounts, created strategic communications plans and served as the head of business development. Previously, he served as a Strategic Initiatives Associate for the Lancaster Chamber of Commerce.
Sam completed his undergraduate degree at Franklin & Marshall College, and is currently pursuing an MBA from Drexel University’s LeBow College of Business. Additionally, Sam is a certified Google AdWords and Analytics professional. He also has a HubSpot Inbound Marketing Certification.
Outside of work, Sam is an avid reader, sports enthusiast and food aficionado.