Senior Digital Strategist
Zack brings strong experience in search and programmatic campaign development which enhances the W’s digital offerings for its clients.
In his role as Senior Digital Strategist, Zack creates and executes integrated digital marketing campaigns, including digital strategy development, budget management, Google search and display, social media, SEO, PPC, and email marketing for clients.
Prior to joining Warschawski, Zack served as Manager at The Search Agency where he developed digital strategic campaigns, audited new business opportunities and managed a team of data analysts located in India. Zack specialized in the creation, implementation and testing of ads for initiatives across the retail, finance and real estate verticals. As Manager, Zack oversaw the optimization of campaign performance and budgets through data analysis to maximize ROI and the company’s bottom-line.
Zack holds a Bachelor of Arts in Public Relations from the University of Maryland. While not in the office, Zack enjoys soccer, snowboarding, and cooking.