With a background spanning business, data and finance, Sam is a radically different kind of marketer – one with a singular focus of making businesses better.

This background, combined with a unique combination of analytics skills, performance marketing expertise and a deep understanding of brand, allows Sam to challenge the status quo, see hidden opportunities, develop novel strategies and build scalable systems to capitalize on those opportunities.

As CEO of Warschawski, Sam leads the agency’s strategic vision, growth and continued evolution, overseeing its integrated team of creative, digital, analytics, media and marketing communications professionals. He brings a data-driven, performance-focused approach to the agency’s work, helping clients navigate an increasingly complex marketing landscape while delivering measurable business results. Under his leadership, Warschawski continues to fuse innovative strategy, creativity, technology and analytics to build impactful, integrated marketing programs.

Since joining Warschawski, Sam has led successful marketing communications initiatives for many of the agency’s global, national and regional clients, including Dole Packaged Foods, Biologics Consulting, Hogan Lovells, Chesapeake Utilities Corporation (NYSE: CPK), KeyW (NASDAQ: KEYW), Janet, Janet & Suggs, Kabateck LLP, JMT, WSP (OTCMKTS: WSP), Sagamore Ventures, Sagamore Spirit and numerous others.

A digital native, deep generalist and passionate innovator, Sam has a unique ability to connect seemingly disparate concepts in novel ways. He brings an unparalleled understanding of the digital ecosystem and how its components can work together to create exceptional outcomes. His experience across platforms including Google, Meta, LinkedIn, YouTube, Amazon, programmatic/DSPs, Reddit and other emerging channels, combined with his expertise in strategic and tactical marketing, enables him to develop comprehensive strategies, execute them effectively and optimize them relentlessly. This approach has driven successful outcomes for clients across a wide range of industries and business models, including B2B, B2C, B2G, DTC, SaaS, lead generation and more.

As a thought leader and pioneer in the digital and data marketing spaces, Sam is frequently sought out for his expertise and perspective. He is regularly invited to speak at major regional, national and international conferences, including HeroConf, SMX, PRSA ICON, Search Marketing Summit (AU), AMEC and The Digital Analytics Association. He is also regularly quoted by prominent national, regional and industry publications.

Sam is a member of the Executive Education faculty at the renowned Johns Hopkins Carey Business School, an adjunct instructor at Georgetown University and Cabrini University, and a guest lecturer at New York University. He is a member of the Paid Search Association Board. Sam was named one of the “Marketers of Tomorrow” by Target Marketing, a Maryland Daily Record 2020 VIP List winner and one of the Top 50 Most Influential PPC Experts by PPC Hero.

In addition to his role at Warschawski, Sam is a managing partner of W Ventures, a one-of-a-kind VC and accelerator company focused on disruptive, high-potential companies based in or willing to relocate to or co-headquarter in the Baltimore/Washington region. As a managing partner, Sam oversees portfolio companies and acquisitions.

Sam completed his undergraduate degree at Franklin & Marshall College and received his MBA with Honors from Drexel University’s LeBow College of Business. Outside of work, Sam maintains a 7-handicap, is a die-hard Flyers fan and travel enthusiast.