MarCom

Director of Digital Strategy

We are looking for an entrepreneurial, results-driven Director of Digital Strategy to lead paid media strategy and execution across a portfolio of clients. This is a hands-on, individual contributor role focused primarily on Google Ads and performance media, with full ownership over campaign strategy, optimization, and outcomes.

This role is ideal for a senior paid media expert who thrives in the weeds, thinks strategically, and is accountable for real business results—not just in platform metrics. You’ll partner closely with account, creative, analytics, and leadership teams to translate business goals into scalable, high-performing paid media campaigns.

You will be responsible for the full lifecycle of complex paid media programs, from account architecture and bidding automation to attribution strategy and full-funnel performance optimization.

Key Responsibilities

Full-Funnel Strategy & Execution

Design, execute, and optimize sophisticated Google Ads strategies across Search, Display, PMax, Shopping, and YouTube
Build full-funnel paid media programs aligned to client goals, audience intent, and conversion paths
Own account architecture, keyword strategy, audience development, creative alignment, and landing page performance

Advanced Optimization & Performance Accountability

Maintain direct accountability for ROAS, CPA/CPL, conversion volume, and lead quality
Manage and optimize high-budget, 7-figure annual media spends with precision
Leverage smart bidding, automation, and AI-driven tools while maintaining strong human oversight

Data, Attribution & Measurement

Own attribution strategy and analysis, evaluating models (Data-Driven, Last Click, etc.) to clearly demonstrate paid media’s impact and channel value
Ensure tracking is properly configured and accurate, establishing feedback loops across GA4, Google Tag Manager, CRM platforms, and paid media systems
Use first-party data and CRM integrations to build high-value audience segments and inform predictive bidding strategies

Strategic Advisement & Client Leadership

Act as a senior paid media subject matter expert for clients, explaining the why behind performance shifts and the how behind future growth
Translate complex performance data into clear, defensible recommendations for internal teams and client stakeholders
Stay ahead of platform updates, beta opportunities, and emerging performance media trends

Candidate Requirements

7+ years of hands-on paid media experience, with deep expertise in the Google Ads ecosystem
Proven success managing complex, performance-driven accounts across both B2B and B2C
Expert-level knowledge of Google Ads, Google Ads Editor, GA4, and Google Tag Manager
Strong analytical rigor with experience navigating attribution models and performance tradeoffs
Ability to think strategically while remaining deeply involved in execution
Exceptional communication skills and the ability to clearly articulate complex strategies
Highly organized, detail-oriented, and comfortable managing multiple priorities
A true “can-do” mindset with the ability to pivot quickly based on performance data or market volatility

Nice to Have

Experience with Meta Ads, Microsoft Ads, or additional paid media platforms
Familiarity with CRM platforms and offline conversion tracking
Experience leveraging AI-driven tools for bidding, forecasting, or performance analysis
Experience with UX and CRO to improve landing page performance
Google Ads, Analytics, or related platform certifications
SEO experience