MarCom

SEO Director / Senior SEO Strategist

We are looking for an entrepreneurial, results-driven SEO Director / Senior SEO Strategist to lead and own search engine optimization strategy across a portfolio of clients. This is a hands-on, senior individual contributor role focused on driving measurable organic growth through technical SEO, content strategy, and performance analysis—while evolving how SEO operates in an AI-influenced search landscape.

This role is ideal for a seasoned SEO practitioner who thrives in the details, thinks holistically about search intent and user experience, and is accountable for real business outcomes—not just rankings. You’ll work closely with analytics, content, UX, development, and paid media teams to ensure SEO is fully integrated into broader digital strategies.

Key Responsibilities

SEO Strategy & Ownership

Own SEO strategy and execution for assigned clients, with accountability for KPIs including SERP visibility, organic traffic, and organic conversions
Develop and maintain SEO roadmaps that balance technical improvements, content opportunity, and authority building
Translate business goals into scalable, search-first strategies that drive long-term growth

Content, Intent & AI-Informed Search

Lead keyword and search intent research to inform content strategy, site architecture, and on-page optimization
Incorporate AI-informed workflows into keyword research, content planning, and performance analysis while maintaining SEO best practices
Create and own SEO-driven content that aligns with user needs, brand voice, and conversion goals.

Technical SEO & Performance

Lead technical SEO efforts including site structure, crawlability, indexation, schema, and Core Web Vitals
Collaborate with development teams to ensure SEO best practices are implemented correctly and efficiently
Identify and prioritize technical opportunities that improve performance, visibility, and user experience

Data, Measurement & Analysis

Define SEO success metrics and measure performance beyond rankings, focusing on traffic quality and conversion impact
Analyze performance data and competitive landscapes to inform ongoing optimization and strategy
Use analytics tools and first-party data to surface insights and support recommendations

Strategic Advisement & Leadership

Serve as a senior SEO subject matter expert for clients, explaining the why behind performance trends and the how behind future growth opportunities
Translate complex SEO insights into clear, defensible recommendations for internal teams and client stakeholders
Stay ahead of algorithm updates, AI-driven search changes, and emerging SEO trends

Candidate Requirements

5+ years of hands-on SEO experience, with ownership of strategy and measurable organic performance
Strong analytical and communication skills, with the ability to solve complex problems and clearly articulate solutions
Deep understanding of keyword intent, content strategy, and on-page SEO fundamentals
Strong technical SEO experience, including schema, Core Web Vitals, site architecture, crawlability, and indexation
Experience using SEO tools such as Moz, Ahrefs, SEMrush, SpyFu, Sitebulb, Google Search Console, and similar platforms
Experience leveraging AI-driven tools or workflows for content ideation, optimization, or analysis
Familiarity with GA4, Google Tag Manager, and Looker Studio
Experience working across both B2C and B2B client
Highly organized, detail-oriented, and comfortable managing multiple priorities
Passion for SEO evolution, emerging technology, and continuous learning

Nice to Have

Experience working in WordPress or other open-source CMS platforms
Experience with email marketing platforms (HubSpot, Mailchimp, Marketo, Listrak, etc.)
Experience collaborating with paid media and CRO efforts to support integrated growth strategies
Meta Advertising and Google Ads experience (a major plus)